Steve Jobs biography gets ‘more elegant’ title
Dissatisfied with the working title
of his authorized biography of
Apple CEO Steve Jobs , author
Walter Isaacson has decided to
follow the design philosophy of his
subject and go with a ” simpler and
more elegant” title .
The original title , “iSteve: The Book of
Jobs ,” was apparently chosen by
publisher Simon & Schuster’ s publicity
department and never sat well with
the author, Fortune reports .
After Isaacson ‘ s wife and daughter
opposed the title for being ” too
cutesy ,” the former Time Magazine
executive convinced his publisher “to
go with something simpler and more
elegant : ” Steve Jobs” by Walter
Isaacson , ” the report noted.
The biography, which will be the first
to receive Jobs’ blessing, is scheduled
to arrive in early 2012. Interest in the
book appears to be strong , as online
retailer Amazon’s initial preorder
offer briefly carried the title into the
top 50 of its bestseller list.
Amazon is offering the hardcover
version for $ 16.50 , 45 percent off the
list price and down from last month ‘s
preorder price of $ 19.80 , while the
Kindle version presells for $ 14. 99.
According to Simon & Schuster
publisher Jonathan Karp , the book will
tell a ” unique story of revolutionary
genius ,” though in the same vein as
Isaacson ‘ s best-selling biographies of
Benjamin Franklin and Albert Einstein.
As a result of Jobs’ willing
collaboration , Isaacson has enjoyed
unprecedented access to the normally
private CEO , receiving permission to
interview family members, coworkers
and competitors and even touring
Jobs ‘ childhood home.
While Isaacson ‘s work isn’ t the first
biography about Jobs, unauthorized
biographies about the Apple co-
founder have been known to suffer
consequences . In 2005 , the release of
the book “iCon Steve Jobs: The
Greatest Second Act in the History of
Business ” prompted Apple to remove
all titles by publisher John Wiley &
Sons from its retail stores.
A more light-hearted comic book
biography of Jobs is due out later
this summer , though it will sell
without Jobs’ expressed approval.
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